Today, we can find all kinds of celebrities and professionals we like through social networks. Before the advent of social networks, the social aspects of ordinary people and celebrities were difficult to reach. We often feel distant from our idols, but the emergence of social platforms brings us closer to celebrities. Why do celebrities use social software?
The first point is that social platforms have better exposure. With the advent of social platforms, there has been a marked decline in traditional media followers. Celebrities need media exposure to achieve their business goals or maintain their reputation. At this time, social platforms are a good channel. The second point is that social platforms make it easier for celebrities to communicate with their followers. Human emotions need interaction, and celebrities can communicate with commenters in a timely manner on social platforms to reduce the deviation of information transmitted to the outside world. In addition, social platforms have lower costs and higher efficiency than traditional media. We all know that celebrities need to create their own personalities, and social platforms can publish the content they need to spread anytime, anywhere, and describe a more realistic personality with their followers.
But social platforms are a double-edged sword, and not everyone can profit from them. Diversity has always been a hallmark of social platforms, and negative opinions tend to get more attention. So this resulted in most of the participants reviewing the information with critical thinking. When many celebrities publish wrong remarks, people with ulterior motives often make big mistakes, and the gains outweigh the losses.Therefore, when publishing information on social platforms, we should strictly review the authenticity of the information sources, preferably with academic evidence. Quoting more of what has already been demonstrated reduces errors in speech.
Recent Comments